Manton likes to talk about how owning your domain means that you own your own content. In fact, that’s the major selling point behind Micro.blog. I completely agree with him. When I post to a blog at a domain that I own, I control the content, and how it’s presented, from here forevermore.
I started a blog called Catholic Husband back in March of 2013. I launched the blog in the run-up to my transition out of the workforce and starting my new job as a stay-at-home dad. With just an infant to look after, I wanted to fill my time thinking and writing. It’s my longest running, and most consistently updated, blog. I’m coming up on my 800th post, almost all of which are over 500 words.
I care passionately about the design of Catholic Husband and how readers see the content, even posts that are nearly six years old. That’s why I’m working my way back, through every single post, and updating the blog photo to match a standardized format. I’m using Unsplash, and the visual upgrade that those premium photos bring to my posts cannot be understated. This process is tedious and multi-step, but that’s okay. I’m in the driver’s seat and I think that the effort is worth it.
My ability to reach back nearly six years and manipulate every single post is almost unheard of in today’s Internet silos. I don’t need to wait for the content host to decide to create a tool to make it easy, because I’m in control. I simply open my web development app, make the changes, and hit publish. Try doing that with a Facebook post from Summer 2013.
I don’t know what the Internet will be like in 20 years, but I can be confident that as long as I own my domain and control my content, it’ll be available, if I so choose.