I found Simon Sinek’s TED talk back in the early 2010s engaging. I was slow to pick up this book, but I finally read it. I was deeply disappointed. I have first-hand knowledge of one of the examples that Simon uses as a showcase of leadership. My knowledge directly contradicts Sinek’s assessment and conclusions. This dissonance calls into question his research, and I no longer find him to be credible.

Would I recommend: NO

ISBN: 978-1591846444