After rumors swirled last week, Google announced today that it will be acquiring Fitbit in the coming months.
My relationship with Fitbit goes back to January 2011, when I purchased my first tracker. The company had a compelling offer to consumers over the next few years. Decent products, built-in weekly step competitions with friends, and trackers to fit your preference. I personally always used the waistband clip-on models. I also loved the sleep tracking and silent alarm features.
My Fitbit account has 25 friends, family members and close personal friends. Only about seven are still active. That was the thing about Fitbit. People would get one as a gift, get really into it, and then slowly fade away. The trackers were easily lost, including my father-in-law who lost one in a snow bank.
Fitbit inspired my love of walking. I’ve also used two versions of their scales, which I think are among the best digital scales out there.
Some of the blame for the company’s failure is due Fitbit’s refusal to play nicely with others. When Apple Health came out, Fitbit adamantly refused to support data logging. You could use a work-around through other apps, but it was never clean. It seemed that Fitbit’s perspective was that allowing people to share their data with Apple or other apps would somehow risk them losing customers. This data lock-in policy turned me off to Fitbit.
It’s been more than a year since I’ve worn a Fitbit regularly. I did have a Inspire for three weeks in October, but I returned it on rumors of this merger. Interestingly, I paid $98 for the Inspire + waistband clip. For an extra $100, I could’ve bought an Apple Watch Series 3.
Now that Fitbit is joining Google, it’s time for me to do what I’ve done with all of my other Google accounts: erase my data and delete my account. I’ll keep using my Fitbit scale, but it’ll be disconnected from the Internet and I’ll log my daily weigh-ins manually.
It’s a shame that technology companies are being sucked up into the Big 4, but that’s what’s going on in the market today. I hope that changes, soon.