Accepting Amazon returns in store is a brilliant business move by Kohl’s. Their CEO, on a recent earnings call, reported that in-store traffic and sales are on the rise as a result.
I made my first in-store return yesterday, and I hated every minute of it.
At my local Kohl’s store, the Customer Service desk/Amazon Returns area is in the very back corner of the store. That means that I have to walk a considerable distance with the goods to be returned and my three kids.
I have to pause to apologize to my six year old son. All this time, I thought that his messy room served no purpose other than to be a minefield of clothes and toys for me to avoid. Little did I realize he’s just actively preparing for a career as a merchandiser at Kohl’s. There was stuff everywhere: in the aisles, between the aisles, everywhere, everywhere, everywhere. Not only does it look bad, it must be bordering on a fire hazard.
Meanwhile, back at the returns desk, they scanned and packed my returns while I stood there, then gave me an in-store coupon and a credit card pitch. While I waited, my kids were taunted with plenty of toys on displays all over the returns area.
I know the game. They got me in store, I made a return, and they want me to spend those return dollars with them. I refuse to reward them.
How I miss my ten step walk from the curb to the desk at the UPS Store, a quick scan on my box, and I’m on my way. No garbage in my way, no sales pitch, certainly not a credit card pitch.
My experience leaves me bitter at both Amazon and Kohl’s. Perhaps not such a brilliant business move after all.