The NCAA’s ‘March Madness’ Basketball Brand Will Now Include Women - WSJ

The NCAA Division I women’s basketball tournament next March will use the “March Madness” branding long associated with the men’s tournament, the NCAA announced Wednesday, reversing the association’s practice of withholding the slogan from the women’s event.

Sounds great, but won’t add a single viewer.

The only way to increase NCAA women’s viewership is to adopt the CNN model: pay every airport and doctors office in the nation to leave it on and never change the channel.