Frontier Group, Spirit Airlines Merge in $6.6 Billion Deal - WSJ

“This transaction is centered around creating an aggressive ultra-low fare competitor to serve our guests even better, expand career opportunities for our team members and increase competitive pressure, resulting in more consumer-friendly fares for the flying public,” Spirit President and Chief Executive Ted Christie said.

This makes no sense to me. Spirit isn’t just a damaged brand, but an irredeemable one.