Amazon to Wind Down Charity-Donation Program AmazonSmile - WSJ

“After almost a decade, the program has not grown to create the impact that we had originally hoped,” Amazon said in an email to customers enrolled in the program.

Perhaps if they hadn’t appointed Ebenezer Scrooge to design the program, they’d have reached their goals.

Customers had to opt-in, then use the smile.amazon.com URL every single time they shopped. For this extensive effort, Amazon would generously reward the charity of choice with $0.50 per $100 spent.

Hard to believe this program made so little impact in a decade of operation.

the average donation for a charity in the U.S. last year was less than $230.