Toyota’s ‘Prone-to-Tears President’ Taps the Brakes on EVs - WSJ
Toyoda’s perception of himself as facing off with disparaging elites mirrors how he talks today about the auto world’s transition to electric vehicles. In December, Toyoda said he was standing up for a “silent majority” in the auto industry that questions whether it is right to make EVs the sole option for car buyers.
This realistic pragmatism is the same spirit that makes Toyota vehicles so reliable. Do well, stretch your engineering, but never fly too close to the sun.